This is Meet A BFF, the series where we ask loyal BFF holders across our BFF Bracelet and You collections to share what a day in their life — or multiple days — looks like as a Web3 enthusiast with interests and expertise outside of cryptoland as well. Have an idea of someone we should profile next? Email us at hello@mybff.com.
Name: Lana Van Brunt
Age: 35
Location: NYC
Web2 Lana: I am an expert in brand development, marketing and product positioning, working with Playboy, Miss Grass, Old Pal, GZA of the Wu-Tang Clan and several other prominent businesses. Prior to co-founding Sackville & Co. and Sackville Studios, I was simultaneously the director of experiential marketing, head talent buyer and director of business operations at VICE Media.
Web3 Lana: Co-Founding Sackville! Sackville Studios is the first and only multidisciplinary cannabis product design and production studio, offering an array of creative services to transform ideas into tangible products.
First became crypto curious: 2020, but it felt so intimidating it took me a while to take the first step, and that was with BFF!
First became a BFF: Same here! Very first zoom call!
First bought cryptocurrency: 2022
First NFT bought: First owned BFF bracelet!
Number of NFTs owned: 4
Number of BFF Yous owned: 1
Number of Discord servers I am in: 6
Name: Hayley Dineen
Age: 35
Location: NYC
Web2 Hayley: I am a creative with extensive experience in product design and development. I honed this skill set at the world-renowned Central Saint Martins in London, England and have worked with the United Nations Ethical Fashion Initiative, creating programs for Vivienne Westwood, Stella McCartney, Karen Walker and others.
Web3 Hayley: Co-Founding Sackville!
First became crypto curious: I first became crypto-curious in 2017 (reviewing a project that used blockchain for tracking supply chains). Unfortunately, I didn’t invest because i didn’t feel like I truly grasped it. Fast forward to 2020, and I started to deep dive.
First became a BFF: On that very first zoom call!
First bought cryptocurrency: 2020
First NFT bought: First owned was my BFF bracelet. First purchased was a Stoned Noun.
Number of NFTs owned: 11
Number of BFF Yous owned: 2
Number of Discord servers I am in: 22 — but only active in 3!
7:00am
GM! Today we have a busy day. I promise they’re not all this exciting. Most of the time we’re up early hitting emails and conference calls while rotating coffee and kombucha, but today is special because we have a photoshoot in New York City on the Lower East Side (LES) as well as Brooklyn for our new press photos! We decided to stay at a hotel the night before to be able to get ready together and maximize the day! At 7am, the alarm goes off. We make some coffee and then get to emails so that we can clear out our inbox as much as possible before we head to the photoshoot.
8:45am
After finishing as many emails as we could, we’re now working on everything from new top-secret collabs to product development for our 2023 line, to building out our budgets for the new year — and everything in between! Now it’s time to start trying on our outfits to see what works and what doesn’t. This should be interesting ...
9:25am
We finally have our outfits chosen, first look!
10:15am
We took a bunch of photos on this amazing rooftop in Brooklyn, but not gonna lie, it was chilly! Now we’re going to run and quickly get changed so that we can head to the LES and take a few more pics in a new location. Grabbing a cab, BRB!
10:49am
We made it to my absolute favorite diner in NYC! Remedy diner off of East Houston. It was my comfort place when I first moved to New York. I’d spend so many afternoons there reading a book at the counter, picking a new pie to eat each time. Such a vibe ;)
We’re both kind of starving anyways, so we end up ordering food for the photos and also making sure the plates were licked clean before we left lol
We take a stroll down into LES to catch some more pics in our neighborhood, and then we have to get back to the hotel to change and take a few Sackville Studios client meetings, before we have to head off to a weed event in Chelsea.
1:12pm
Again, things aren’t always this glamorous, but when they are it makes for such a fun day! We land at a restaurant back in Brooklyn where we have a martini, some more food and work through some marketing and product development items. Honestly, I can't hate on this view.
5:28pm
We’re in a cab on our way to an industry event! It’s honestly been so exciting being a part of the cannabis industry in New York as it continues to progress with legalization. We’re so proud to be an OG NYC weed brand! This is an early event, as it’s a school night everyone ;) Plus we have to head to a venue in midtown to set up our booth. We’re showing at a conference called Luxury Meets Cannabis!
8:30pm
Wrapped set up, totally exhausted but on our way to grab a bite and chat through our plan for tomorrow. Cheers!
