Listen: Fostering Inclusion In Web3

Listen: Supercute Co-Founder Natalie Rebot on Inclusion in Web3

On Starting In Web3 

I had a lot of friends who were really involved in crypto and it was something that I wanted to learn more about. They were more on the Bitcoin side and actually buying into different coins. I didn't have enough time to dedicate to it and as NFTs were getting more popular, it felt like a good gateway into the whole cryptosystem. It's a little easier to understand than understanding all the nuances of the different coins and what to invest in and when to sell. It wasn’t life changing money that I had to invest. I think that's what makes it so interesting is that you could start from a pretty modest investment and turn it into you know a lot if you’re following the right people or if you're part of the great communities or get great alpha calls. It was like a lot about community and it was community driven, so I feel like it wasn't so much of a risk.

On Creating An Inclusive PFP Collection 

We thought it would be so cool if there was a project that you could choose between a male, female or non-binary version of your PFP and not ever affect the traits or the rarity scores. We've probably all seen the collections that have both genders present and somehow, the females are always the cheapest price. I always thought that's not cool, [gender] shouldn't have an impact on the price. But is this technically possible? Great idea, but can we do it? 

That's when we partnered with Alchemy, who is the back-end developer for pretty much everything across Web3. It was their first full-stack project that they're supporting and I think they thought it would be like a regular NFT collection. We brainstormed through a bunch of different ways how this is possible. So on the front end, at mint you will be able to select between male, female or gender neutral versions of your PFP upon reveal. That's how it will be revealed. If you buy on secondary or at any time, if every single day you want to change it, you could just go to our website, connect your wallet, select male, female or or non-binary and it will be automatically updated and locked in on the blockchain. And that will be the version that is displayed publicly. 

So from the front end point of view that's how it works. From the holder's point of view on the back end, what's happening is that we actually created three different versions of every single PFP that we created. We created male, female and non-binary. It’s like you're getting three NFTs in one, but you're only ever displaying one.

On gender not impacting NFT price 

You should really just be coming for the art and the traits. If you like the PFP that I have right now with the rainbow vomit, and the puffer coat and the and the phone, the gender should be secondary and it shouldn't determine how much that PFP is. Overall, there were a lot of male collections, a lot of female-only collections, and the ones that were in between were still kind of male skewed. I hadn't seen a project that had a place for everyone or that could truly represent who was in the project at any given time and as more women get involved in Web3 and we're onboarding more people into Web3, those are co-ed collections, I think are probably going to be irrelevant. I just saw it as an opportunity, but more so as a place where everyone could feel represented. And it's this dynamic community and dynamic ecosystem that at any given day we could do a snapshot and see who's represented. 

Listen to the full conversation with Natalie here

This is not financial advice. If you don't want to spend money investing in crypto or Web3 — you don’t have to. The intent of this article is to help others educate themselves and learn. 

More Articles

Shop NFTs

Browse the official collections on OpenSea:
BFF Friendship Bracelet
BFF Friendship Bracelets
The BFF 'You' Collection. Artwork by Jade Purple Brown.
You PFP Collection