Listen: Breaking Through As An Artist In Web3

Listen: Amber Vittoria an artist and poet with multiple NFT collections available on OpenSea, discusses her journey into Web3

On seeing Web's potential for artists

My husband approached me with the knowledge of Crypto Punks. He said, "Hey, a few of my friends have bought one or two of these. These are NFTs and I was like, oh, kind of like Crypto Kitties. Yeah, let's buy a bunch of these Crypto Punk things." And we could not afford a bunch of them. We could barely afford one. And quickly thereafter, I learned about other artists selling their work on the blockchain and really felt it would be life changing for other artists.

Similar to that of social media un-gating the gatekeepers of finding commercial work, I felt that NFTs would circumvent those gatekeepers for fine art as well, where artists can directly meet and chat with collectors through this technology. Gone are the days of having to verify if an artwork was actually made by an artist so long short of it, I was really excited for what the future of this blockchain technology would hold not only for artists, but for other creators and makers and people that want to make tokens on the blockchain as well. So I started minting my work.

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On what traditional art can learn from Web3

The first thing that comes to mind is because NFTs allow artists to create their own stories and sell their own work directly, I do think that the idea of a gallery space might be more artist driven in the future where artists will have the financial ability to rent out a space and completely change it to tell their story. I feel like Danny Cole from The Creature World did that recently in New York. I couldn't go to it, which I was out of town. I was sad, but I feel like things like that will eventually be more prevalent. Also artists that want to do group shows together and pull all their resources together to tell a common story. So I do think that galleries will be a bit more artist driven.

With that said, obviously curation and galleries are very important, so on that front I would say having a digital or metaverse component for people to view the work in a way where they don't have to be there physically in person will also be important. Obviously, the technology for VR is still in its infancy, but over the next five, ten, fifteen years, it's going to become so much more advanced. I mean, if you look a when I was 10 and you would plug into the Internet and now I'm talking to a bunch of people from my phone, that's only been 20 years. I feel like in the next 20 years that aspect of the technology will catch up and thus galleries will be able to expand and be more accessible to more people regardless of where they live.

Listen to the full conversation with Amber here

This is not financial advice. If you don't want to spend money investing in crypto or Web3 — you don’t have to. The intent of this article is to help others educate themselves and learn.

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