Welcome to GM, BFF, a newsletter hitting your inbox every week with key insights from web3, crypto, our community and beyond. We’re looking for an interim Editor in Chief to fill in for me while I’m on mat leave. Sound like you? Learn more below.
What started as a friendship a decade ago between two new moms transformed into a partnership that is taking Web3 fashion to the next level.
Rebecca Minkoff and Michelle Reeves met about ten years ago in New York City shortly after having their first children. Now, the two fashion titans are working together on their second NFT collection with phygital perks that mints on October 12th.
Holders who mint one of 3,000 NFTs from the “Rebecca Minkoff X Mavion” Collection for .1 ETH will gain access to virtual design discussions with Minkoff and seasonal perks like gift cards and tickets to events.
They will also earn royalties off any future metaverse or gaming collaborations that come from the fashion items represented in their NFT.
“Fashion is a world that has been so cut off to the everyday person,” said MAVION Founder Michelle Reeves in our recent Twitter Space. “This is the NFT for anyone who loves fashion, for anyone who isn't satisfied with just sitting on the sidelines all the time, but wants to be a part of the discussion and help shape the design.”
Minkoff says she has always been first in line to test out new tech with everything from self checkout at her stores to QR codes in her namesake handbags. It became clear that Web3 was the next frontier last year when she sold out her first NFT collection in nine minutes.
“I love the potential for long term wealth accumulation for women and I love that it is, for lack of a better term, more than just selling a JPEG,” she said.
Minkoff and Reeves’ mint comes as several household fashion brands take their first steps into the Web3 waters as well. Just last week, Christian Louboutin integrated POAPs into their latest fashion show and Hugo Boss announced its first NFT collection and metaverse experience.
More on BFF Discover
Doxxed by Celsius. Amid bankruptcy proceedings, crypto platform Celsius revealed the identities of thousands of its customers in court filings. To avoid regulators, Celsius classified its customers as creditors, not customers, leading to the exposure of personal information.
Crypto threatens safety? As regulators move at a glacial pace in coming out with recommendations for how to handle all cryptocurrencies, including stablecoins, The Treasury Department warned that unregulated crypto could pose a risk to the U.S. financial system.
Pop stars go Web3. Warner Music Group is collaborating with OpenSea to grant artists like Cardi B and Ed Sheeran early access to new products and dedicated space on the OpenSea site for upcoming releases and NFT projects. WMG is also hiring for positions to help expand its footprint in the metaverse.
Fidelity’s latest fund. The Ethereum Index Fund will offer Fidelity clients access to ether (ETH). Fidelity now offers two exchange-traded crypto funds dedicated to the metaverse and digital payments.
A DAO For Moonbirds. PROOF is allocating a total of $2.6M into a DAO where 35% of secondary sale royalties from Moonbirds and Oddities will go in the form of ETH.
Listen: Why Moonbirds Went CC0
Paradigm.eth for $2M. Ethereum Name Service (ENS) domains have risen exponentially over the last six months and Paradigm.eth is the most expensive domain sold so far. Crypto firm Paradigm denied claims that they purchased the domain themselves.
Fighting fraud. Mastercard launched Crypto Secure, a product that helps banks assess the risk of crime associated with crypto merchants on its network.
Get the popcorn! Last Friday, Coinbase released a documentary on Amazon chronicling cryptocurrency and events at the company over the past three years.
Interim EIC. BFF is looking for an interim Editor in Chief to backfill me while I am on maternity leave. This editor would be responsible for assigning, editing and publishing articles for our original content studio, BFF Discover, maintaining and expanding the BFF Contributor Network of writers and creators and writing this weekly newsletter. Apply here!
Who wants to party with their BFFs IRL...and bring their Web3 newbie friends, too? Introducing Bring Your BFF to Web3 — a nationwide roadshow and first-ever official BFF meetup series. Our first stop will be in Miami on October 19th. Bracelet and You holders can enter a raffle for tickets via The Perk Shop.
Try Your Best Founder Ty Haney is taking learnings from Outdoor Voices to create avenues for brands and consumers to connect directly on Web3.
Join us Oct. 11th for a Twitter Space with Ty
Mad Realities Co-Founder Devin Lewtan talks with TechCrunch about onboarding new crypto users through content. Mad Realities, an audience-owned TV production studio, is betting on entertainment as the next big on-ramp for the crypto-curious.
Shout out to our community members Hayley + Lana who onboarded to Web3 through our BFF Minted event. This week, they launched Web3 collectible for their brand Sackville.
Congrats to community member Kelli for winning our design contest in partnership with Founding BFF Paris Hilton for a ticket to a special party we are planning! Join Kelli and other BFF Holders in our SuperCreatives Club.
Thanks for reading! We’d love to hear from you. Feel free to let us know what you think of this newsletter and what you’d like to see from it in the future by replying directly.
This newsletter and all the information in it does not constitute financial advice. If you don’t want to invest money or time in Web3, you don’t have to. As always: Do your own research.
